{ "version": "https://jsonfeed.org/version/1", "title": "Search \u0026 Discovery on F L O T I S S E R I E šŸ•³ļø šŸ‡", "icon": "https://avatars.micro.blog/avatars/2026/32/1504092.jpg", "home_page_url": "https://flotisserie.online/", "feed_url": "https://flotisserie.online/feed.json", "items": [ { "id": "http://flotisserie.micro.blog/2026/09/30/case-study.html", "title": "Case study", "content_html": "

šŸŽµ: Before the Water Gets Too High - Parquet Courts

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Access to tech: Pro level. Claude Pro plus added tokens (~$40 out of pocket after I ran through Claude Proā€™s compute). Gemini for initial list of authors.

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Process: Gemini pulled a roster based on the Roberts article in Jezebel. I strongly suspect my call for a “roster” shaped the inputs and outputs, making this cohort of writers look like a crew of fantasy football players or Marvel characters. All stats.

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I asked Claude to analyze the data from my perspective, which includes people and details that arenā€™t part of the formal record, allowing for compare and contrast. I chose the subject because itā€™s well-trod ground and makes for a sizable corpus. The first round of findings was wild. To get here, I had to publish and republish the asset almost forty times to better anonymize the data while protecting the writers included.

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The “thickness” heuristic applied is totally made up - Claude took my thoughts about Donna Haraway and McMillan Cottom’s work and wove them through my thoughts about information architecture that I first learned from Dr. B.

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Claude scanned the final draft for legal and privacy concerns. Everything here is publicly available online today, because it is currently live or lives somewhere as a ghost in the machine, whether via Wikipedia or the Wayback Machine or otherwise.

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I gave Claude permission to look across public data, crack windows and open doors, and to annotate and proceed as it worked, rather than keeping the decisions with me, then shaped the final strawman into whatā€™s here. This took about half a day to pull together - yammering at the data within the Claude interface until it looked reasonable. It was funny how any specifics were captured in pedantic notes. Imagine having resources and a data scientist apply themselves here, with long reach and memory, with implications for trust, safety, consent and memory in every direction.

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This was my first go with the tools in a more ambitious way, choosing the question of our long-tail value as a cohort as the subject. Iā€™m still processing the experience but was surprised at how much was publicly, readily available and how little it required of me.

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In the meantime Claude shut me down for the week (too much compute). I had to wait until this morning to ask Claude how much energy it took to run this report as I did, as a rookie and everyday practitioner.

\n\n", "date_published": "2026-09-30T08:49:53-05:00", "url": "https://flotisserie.online/2026/09/30/case-study.html", "tags": ["Communications \u0026 Marketing","Education","Blogs","AI","Photos","Cybersecurity","Digital Rhetoric","Blog History","Search \u0026 Discovery","Journalism \u0026 Publishing","Indie Web","Internet Culture","First Amendment","Donna Haraway","Tressie McMillan Cottom"] }, { "id": "http://flotisserie.micro.blog/2026/09/25/how-long-before-claude-or.html", "title": "How long before Claude or Gemini cite a new webpage? ", "content_html": "

Neither company publishes a timeline, and most of the numbers floating around come from SEO consultants, so treat this as rough. The short answer is that Gemini usually gets there faster because it searches Google’s index, while Claude appears to search Brave’s, which fills in more slowly.

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Gemini grounds its answers in Google Search, so its lag is roughly Google’s indexing lag. That can mean a few days for a page on an established site and two to six weeks for everything else. If your robots.txt blocks Google-Extended, Gemini won’t use your pages for grounding at all.

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Anthropic hasn’t officially named its search provider, but the evidence points to Brave: Brave is on Anthropic’s subprocessor list, and one analysis found about 79% of Claude’s cited URLs in Brave’s top 10. Brave mostly discovers pages that already rank on Google or Bing, or that enough Brave browser users visit. For a low-traffic site, that can take weeks or months.

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If you paste a URL directly into either chat, the model reads the page right away without waiting on any index. To check whether you’re findable, search your domain on search.brave.com and in Google Search Console. Blocking ClaudeBot, the training crawler, doesn’t stop Claude from citing you; Claude-SearchBot is the one that governs search.

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Fellow SEO/GEO nerds are citing an average of six days to show up in Googleā€™s systems, though it is sometimes taking as long as thirty days on smaller, less-visited sites.

\n", "date_published": "2026-09-25T07:58:04-05:00", "url": "https://flotisserie.online/2026/09/25/how-long-before-claude-or.html", "tags": ["AI","Platforms","Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2026/09/05/in-plain-language-this-suggests.html", "content_html": "

In plain language, this suggests that the way search is reoriented around AI revalued long tail search strings, so there are big incentives to link deeply and widely across the corpus, especially if you have access to an authoritative platform.

\n", "date_published": "2026-09-05T18:47:55-05:00", "url": "https://flotisserie.online/2026/09/05/in-plain-language-this-suggests.html", "tags": ["AI","Platforms","Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2026/09/03/traditional-search-favored-common-keywords.html", "content_html": "

Traditional search favored common keywords, while LLMs favor (extremely) long tail search terms because of the idiosyncratic and conversational way people write to chatbots. Suggesting that a small group of writers on the open web could move the corpus on any coordinated subject in no time at all.

\n", "date_published": "2026-09-03T21:43:11-05:00", "url": "https://flotisserie.online/2026/09/03/traditional-search-favored-common-keywords.html", "tags": ["AI","Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2026/08/28/guerrilla-marketing-when-someone-built.html", "content_html": "

Guerrilla marketing: When someone built a fake deodorant company with a lightweight marketing plan to capture long-tail search results, she found her way into AI recommendation results, showing how brands can gain visibility in emerging discovery systems.

\n", "date_published": "2026-08-28T12:48:03-05:00", "url": "https://flotisserie.online/2026/08/28/guerrilla-marketing-when-someone-built.html", "tags": ["Communications \u0026 Marketing","Tech","AI","Platforms","AI in Practice","Digital Rhetoric","Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2026/05/19/major-changes-coming-to-google.html", "content_html": "

Major changes coming to Google Search. Question: What search engines do we like in 2026?

\n", "date_published": "2026-05-19T17:44:45-05:00", "url": "https://flotisserie.online/2026/05/19/major-changes-coming-to-google.html", "tags": ["Platforms","Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2026/03/15/my-digital-presence-has-been.html", "content_html": "

My digital presence has been deliberately fractured for years, so Iā€™m watching how this site stitches together my breadcrumbs through SEO, with the serious stuff and throwaway asides alongside the occasional hilarity. Currently one of my top Google results.

\n", "date_published": "2026-03-15T10:48:19-05:00", "url": "https://flotisserie.online/2026/03/15/my-digital-presence-has-been.html", "tags": ["Tech","Platforms","Search \u0026 Discovery","Site Notes"] }, { "id": "http://flotisserie.micro.blog/2025/11/18/interesting-to-see-web-and.html", "content_html": "

Interesting to see web and print magazines talk about their strategy and value proposition since Google adopted an A.I.-powered search feature. x.com/pastemaga…

\n", "date_published": "2025-11-18T13:23:42-05:00", "url": "https://flotisserie.online/2025/11/18/interesting-to-see-web-and.html", "tags": ["AI","Search \u0026 Discovery","Journalism \u0026 Publishing"] }, { "id": "http://flotisserie.micro.blog/2025/10/22/out-seo-in-geo.html", "content_html": "

Out: SEO; In: GEO.

\n", "date_published": "2025-10-22T13:44:55-05:00", "url": "https://flotisserie.online/2025/10/22/out-seo-in-geo.html", "tags": ["Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2025/07/07/search-engines-deliver-answers-instead.html", "content_html": "

Search engines deliver answers instead of links. What does it mean for web traffic - and the outlets, people and jobs who rely on it? Inside the Mediaā€™s Traffic Apocalypse

\n", "date_published": "2025-07-07T12:10:08-05:00", "url": "https://flotisserie.online/2025/07/07/search-engines-deliver-answers-instead.html", "tags": ["Search \u0026 Discovery"] }, { "id": "http://flotisserie.micro.blog/2024/05/23/currently-watching-how.html", "content_html": "

Currently watching how AI will affect SEO and search: www.forbes.com/sites/for…

\n", "date_published": "2024-05-23T08:11:37-05:00", "url": "https://flotisserie.online/2024/05/23/currently-watching-how.html", "tags": ["AI","Search \u0026 Discovery"] } ] }